3 Pitfalls of Link Building

Plain and simple, backlinks equal money. It is common knowledge that a high ranking site gets a lot more visitors than a site that is not ranking that well and those extra visitors increases the amount of earnings that the site produces. That's exactly why many don't mind spending a big chunk of money on purchasing backlinks. People buy backlinks from high pagerank sites all of the time and it does work at improving their ranking. However, for the ones who don't have the money to invest, they can put in the time and effort to build backlinks for free. If you were looking for the easiest way to boost your Google Pagerank, for free, and without breaking the rules, then linkbuilding is what you have been searching for. There are hundreds of authority sites that you can find by doing a little research and the best thing is when you place your backlink on the site you will be awarded by the search engines as being affiliated with it.

Since the whole link building process for free takes a lot of time, many SEO companies don't indulge in it. All someone who wants these free links have to do is go out and get them. This works really well but you really need to be sure that you aren't getting backlinks from a site that can hurt your rankings. There are many low value sites on the internet that can waste a lot of your time when looking for backlinks. You can go far if you know what to avoid when building links to your site.

Honest link exchanges are one way that you can build good quality links in a white hat manner. Before buying links or subscribing to any services, however, do your research, as not all of these are legitimate. There are many link buying scams out there that prey on webmasters eagerness for links; you can end up with "no follow" links, or links that seem to be valid but then when you check them a week later are gone. Unfortunately, it's necessary to watch your links after you purchase them to verify that they are "do follow" and still in place a couple of weeks after you buy them. The sad truth is that you cannot just trust people with link building services; you have to verify that they've done what they've promised.

Buying links worked well in the past but not anymore. Of course, high PageRank links can get you top rankings. These types of links are very expensive and leased out for up to prices ranging fro a few hundred to several thousand per year to get a link on their sites. For one, they are a bad financial investment. It's true, you do get instant results but they end up backfiring on you. The downside to these types of methods is that Google is now on the cutting-edge of recognizing these spam tactics and will penalize your site for buying links that you don't deserve. Your goal with link building is to keep it as natural/organic as humanly possible.

Avoid rushing through the link building process because you will make simple mistakes like misspelling your anchor text.

Also, image links work but they are not as powerful as text links with anchor text. You can get a substantial amount of traffic from an image link when compared to a text link; however, our job is to build a site that brings in huge amounts of traffic for the long term so text links with anchor text works better for our purposes.

Any mistakes you make with link building can cause real problems for your website that can take months to remedy. If you follow these tips, you should be able to avoid most of the more common link building errors.